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4 Conventional Strategic Planning Tools For Business Executives, Entrepreneurs and Consultants


 


Strategic planning tools are important components of any competent manager's toolkit. However, they cannot replace your individual or organizational ability to execute effectively. Treat the following tools as what they are - aids to competent management.

1. Situational Analysis

A situational analysis allows you to get a comprehensive view of the basic problems facing your organization, as well as the opportunities you may be overlooking. You have to take great care in how you frame and define the problems or else much of your subsequent analysis and corrective actions could be a total waste. An effective situational analysis does not just identify problems or opportunities, it also prioritizes them.

2. SWOT Analysis

A SWOT analysis is a simple analytical framework for deriving strategic implementation options from the results of a situational analysis. SWOT stands for Strengths, Weaknesses, Opportunities and Threats. The results of a SWOT analysis are usually summarized with a simple matrix that categorizes findings under Internal, external, positive and negative groupings.

  • Strengths are related to organizational attributes (internal) and positive.
  • Weaknesses are also internal to the organization, but have negative implications.
  • Opportunities are external conditions that have positive implications.
  • Threats are external conditions that have negative implications
  •   マトリックスエキス 効果for an organization.

3. PEST Analysis

The PEST analysis tool is particularly appropriate for really big organizations or small organizations with a particularly large (or international scope). PEST stands for Political, Environmental, Socio-cultural and Technological. It is used to enable brainstorming and help flesh out some of the "biggest picture" scenarios that may affect an organization or enterprise.


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